You don’t need another course.
You need a plan—and partners to help you implement it

WHAT IS ARTIST TO WATCH?

 ATW is a high-touch, small group coaching program designed to help you:

  • Clarify your brand + portfolio

  • Strengthen your creative voice

  • Build sustainable marketing habits

  • Get in front of your dream clients

  • Grow your confidence (and stop winging it)

    It’s not a giant course or a passive download.
    It’s support, strategy, and momentum—with two mentors, and a tight-knit group of peers cheering you on.

The cohort starts June 1st, now is the time to make the move!

you are:

Talented. You’ve built a solid body of work.
But when it comes to marketing and finding clients, you feel stuck.

You're:

  • Considering working with an agent but not sure you’re quite ready

  • Struggling to consistently market yourself to uplevel

  • Feeling isolated and craving business mentorship and community

  • Finding it slower than normal due to … the world (tariffs, economics, AI, etc)

This program is for you if:

You’re a working photographer or stylist ready to book commercial clients

  • You have a body of work but aren’t getting the traction you want

  • You’re done winging your marketing and portfolio strategy

  • You want guidance, community, and real feedback

  • You’re ready to grow—not just quietly exist online

what’s

included:

-> Personalized 6-Month Marketing Plan
 We help you set goals, develop your outreach calendar, and map out actions that align with your dream clients.

-> Targeted Client List
 We’ll create a custom list of up to 100 potential clients (agencies, brands, publications) from our database—so you’re not guessing who to contact.

-> 1:1 Monthly Calls with Traci Terrick
 Deep-dive strategy calls to review your outreach, answer questions, and offer feedback on marketing materials, pitches, and more.

-> Monthly Office Hours with Shelly Waldman
 Shelly brings a photographer’s perspective and offers hands-on business advice, accountability, and insight into creative direction and production.

-> Slack Access to Traci & Shelly
Got a quick question or need feedback between sessions? We’re here. This is a high-touch experience, and we’re genuinely invested in your growth.

-> Promotion & Exposure
 You’ll be featured:
> In our quarterly Artists to Watch newspaper (sent to Poppy’s network of clients)
> In a dedicated emailer featuring your work
> On the Poppy website under the Artists to Watch section
> In cohort announcement emails to our full list
> On our Instagram feed and stories, when applicable

-> Resource Vault Access
 Includes outreach email templates, example pitches, bid breakdowns, and other behind-the-scenes business tools.

You're not “too early” or “too late.”

You’re right on time to build the kind of creative career that feels aligned, sustainable, and exciting again.

If you’ve been waiting for a sign—this is it.

Let’s make this your season of showing up and being seen.

You’re already an artist to watch.

Now let’s make sure the right people are watching.